GUILD
Opened in the Winter of 2017, our shop at the Guild welcomed Soho through its doors with a wild and lush garden and a small but powerful corner of floral fantasy. Our shop offered a vibrant look into every season. One could dine at La Mercerie Cafe or browse interiors by purveyor Roman and Williams’ Guild, all the while resplendent in a flowered world where the blooms even climbed the walls. Through the space, our flower design showed another way with flowers for the home, something that is ordinarily kept behind closed doors. Masses of flowering cilantro perfumed one corner, while a delicate meadow of poppies danced in glass bottles in another. Our shop offered the raw materials, and our flowering of La Mercerie and the Guild demonstrated how to make them dance.
